One-percent pups … There’s spoiling your dog … and then there’s this. Seems some wealthy pet owners are shelling out up to $150,000 for diamond‑ and ruby‑encrusted dog collars. Yes, really. The over-the-top accessories are part of a collaboration between the Baccarat Hotel in New York and The D Diamond, a jewelry brand specializing in canine couture. We’re talking 18‑karat gold, custom designs, engraved names, and gems worthy of a red‑carpet event — just for dogs. Prices start in the low thousands and skyrocket from there, depending on size and customization.
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