Women are sharing at TikTok ways they've changed since getting into a good relationship.
There seems to be an overarching theme: Once you're in a relationship, you don't have to bend over backward to impress your boyfriend. Meaning less time spent on your hair and makeup and wardrobe. This concept is being called "the boyfriend effect."
TikTokkers in a happy romance posted before-and-after photos. Styled to the nines when they pulled their boyfriends versus months into the relationship lounging around with unbrushed hair, makeup-free -- but always a huge smile.